During a late last minute Christmas Eve shop in my local
Marks and Spencer’s in Hull, England. I was taken by these cute fox packaging
designs! I abandoned my Christmas gift list for a while and started snapping
away, probably looking rather interested to my fellow shoppers indeed ha! It’s
ok! I'm a student! I even had to buy this fella! He was just too good not to
take home! I shall be taking a lot of inspiration from these 3D structures!
I love the idea that the image at the back of the transparent bottle and shows through the liquid perfume! It's a really Japanese style cartoon image too! I reckon it appeals to 11 to 19 year olds!
Existing body shop packaging designs
 |
| Cracker lip butter gift box |
 |
| My Body Shop Cosmetics bag. |
Above the body shops main priory is to produce their
products as environmentally and ethically possible. Currently all paper based
packaging are sourced by their Community Trade Supplier, Get Paper Industry in
Kathmandu Nepal. As designers we too have responsibility to follow The Body
Shop’s example.
COMMUNITY FAIR TRADE PAPER PRODUCTS
FROM NEPAL
Get Paper Industries in Kathmandu hand makes paper gift
boxes, wrapping and packing paper, notebooks, gift bags and printed cards. The
paper is made by pulping plant fibres with water. The pulp is put on large
wooden plates and the water squeezed out. The wet paper is then dried in the
sun and cut to size.
THE SUPPLIER
Get Paper Industries has grown from a local business
employing about 20 people to an international company with over 90 employees.
It also provides seasonal employment for up to 700 workers, mostly women, who
might otherwise have few opportunities to work.
THE COMMUNITY
Nepal is one of the poorest countries in the world. Its
gross national income in 2009 was just $440 per capita per annum. In a country
where uneducated women in particular have few opportunities, employment at Get
Paper Industries helps them provide for their families.
EARTH-FRIENDLY
Get Paper Industries makes its paper from natural and
recycled materials like cotton fabric, banana tree stems, water hyacinth and
jute. It also uses non-toxic dyes and has its own water treatment plant to
treat its waste water.
AN EDUCATION
Get Paper Industries set up its own charitable organisation,
General Welfare Pratisthan, which runs health, environmental and education
projects for the community. Get Paper Industries and General Welfare Pratisthan
support seven schools around Kathmandu, funding things like annual
scholarships, schoolbooks and teachers' salaries.
GIRL POWER
Get Paper Industries employs more women than men. Female
workers are paid the same rate as men for the same labour, unusual in a country
where men are traditionally paid more. Now that these women are being helped to
provide for their families, their status in the community is being raised.
(The Body Shop Values Report 2011)
•REDUCE
AMOUNT
OF WASTE WE GENERATE BY 50% BY 2020. statement by The Body Shop.
(The Body Shop Values Report 2011)
MY WASTE RECYCLE IDEA
we would like to propose a
cardboard/paper waste collection, recycle, return cycle (CRRC) within The Body
Shop stores to produce some of their gift packaging as all of their customer
paper bags are 100% recycled and printed with water based inks which are easier
to recycle along with being more environmentally friendly. Organising new
business agreements with current sustainable, community trade, recycling, waste
collection companies and organisations would be our next step in order to
clarify if the move would be beneficial to all parties and issues concerned
including the Get Paper industries employees who currently produce all
The Body Shop’s paper based packaging and gift tags. Get Paper Industries
in Kathmandu hand makes paper gift boxes, wrapping and packing paper,
notebooks, gift bags and printed cards. The paper is made by pulping plant
fibres with water. The pulp is put on large wooden plates and the water squeezed
out. The wet paper is then dried in the sun and cut to size.
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