The Body
Shop’s recent campaigns have in included: HIV, Child Sex Trafficking, Domestic
Violence, Recycling and protection of endangered species. Protests, petitions,
unique products are made and promoted by The Body Shop with a percentage of
proceeds going the cause, including using the status and face of popular social
icons such as the British Supermodel Lily Cole.
and X Factor's2006 Winner Leona Lewis to promote their social and environmental issues and products.
The body shop also see their staff as important role models ‘our stores are the
face of the body shop and our staff are the voice of the brand’’ also involving
and encouraging staff to be active their local community with the initial of 6
paid days volunteering per year in the UK and Singapore.
No comments:
Post a Comment