During
our last team meeting, one of our tasks as individuals is to research a charity
that we felt strongly about and could be promoted and delivered within a new
The Body Shop campaign. We will then present our chosen charity to the team and
decide which we all can agree upon. As we have found from our research The Body
Shop tends to link their campaign with an existing charity that needs more
media coverage. I have chosen to suggest charities that help stop female
mutilation.
'In support of women's rights, we
retail 100% vegetable wax "Candles of Conscience" all-year round
instore which helps Women’s Aid Organisation in their work on domestic violence
against women, and Sisters In Islam in their advocacy work on issues Muslim
women are facing.'
(www.thebodyshop.com/news)
(www.thebodyshop.com/news)
Ongoing campaign ideas
The group
have been trying to pin point the issue to address and promote for our campaign
idea. Lots of ideas have been brought to the table, we all can agree on the
issue of the pressures of teens and children feel to look a certain way due to
the exposure of modern technology and popular celebrity culture, Photoshopped
idols plastered over the internet, young people are being given false,
unrealistic expectations of what their appearance should be using what the
media portraying as normal.
 |
Catchphrases, logos, slogans by the team
5/12/13
‘The more
you have, the less happy you are…materialistic.
Collage a
face poster, control by the media
Don’t get
caught in the storm of media Rainbow.
Campaign Ideas and inspirational ideas from precedent Campaigns
Sexism daily reality
bbc
Death sentence of the
tiny dolphin bbc
Fgm research
‘sexism culture’
angers young people bbc
Raising children to
have a positive body image (facebook link)
5 ways to promote
healthy body image
Dr.fiona – mental
health
Nyc’s campaign boost
girls self esteem
‘Women judge themselves harshly and that kills motivation’ –words: Hannah Ebelthite, Health Magazine Nov/Dec 2013.
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