Tuesday 10 December 2013

Research: The history of The Body Shop and Products (the client)

‘we may have started with just one small shop in Brighton, but 35 years on The Body Shop has more than 2,600 stores in 66 markets, selling more than 1,200 products. We began with the vision and entrepreneurship of one woman – Anita Roddick'


Reference imagery and text: the body shop international plc printed values report 2011 www.thebodyshop.com/forceforgood/

Their values are: Defend Human Rights- Support community fair trade-protect our planet-activate self-esteem.
Recognised by many organisations, some to mention are: RSPCA, Ethical Trading initiative, cruelty free international, humane cosmetics standard.

They have fair trade products sourced around the world and even have their own registered charity called The Body Shop Foundation, set up in 1990 supporting pioneering frontline organisations that need funding to begin their work.



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