Our tutor
and fellow team pointed out a couple of key things to develop and clarify
within our plan. One thing that was mentioned was that I should explain my
inspiration of tree symbolism within my patterns upon the gift packaging to
inform the customer and to show the link it has with the campaign. Good idea!
Also we need to make it as safe as possible for our teenage target audience to
interact and converse on social networks via our campaign page without cyber bullying
activity. We have already been researching this but it really is a serious issue
and must be addressed and managed attentively with zero tolerance to such
behaviour.
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