Plans for our four product posters

www.theguardian.com 

As the team illustrator I have been working on ideas to show the four products on the posters in my own style, during a meeting it was suggested I draw the products first then we decide as a team how to display my drawing a on themed poster background. This is what I’ve produced so far.....

smartcanucks.ca

www.thebodyshop.co.uk

www.thebodyshop.co.uk

           

www.thebodyshop.com.sg

Strawberry shape.                    The Body Shop's body butter                                      logo.

Collage with recycled magazine     Papaya Shapes.
pages.

www.vivavocefashion.com

THE BODY SHOP'S COLOUR CRUSH LIPSTICKS

www.thebodyshop.ca

MY ILLUSTRATIONS THE BODY SHOP'S DROPS OF YOUTH

www.thebodyshop-usa.com

MY ILLUSTRATIONS

www.vivavocefashion.com

THE BODY SHOP'S WHITE MUSK

www.thebodyshop.co.uk

MY ILLUSTRATION

I'm quite happy with initial drawings, it’s always the hardest to get started, now I am ready to add colour and explore mixed media! MY FAVOURITE PART OF THE DESIGN PROCESS! I am going to use pastel crayons, water colour pencils and paints, collage and fine felt tip pens. Hope the team like them! I guess I will find out during our next team meeting!

Things are hotting up now!

Lots of discussions via Facebook, phone calls and uni meetings about how to expand our design proposal. delegating roles within the team and tasks that need to be done and planning the interim presentation in front of our fellow students and tutor, I need to prep what I want to say without stuttering and my face turning red! Wish me luck! Ha! Here are our chosen individual roles within the CYMK TEAM are: Interiors: Loren Emanuel, Scott Murray: graphics, Sarah Jenkinson: campaign video, Samantha Cook (me): Illustrations and packaging, Store window display: all.

Product Research: Colour Crush Lipsticks

 LAUCHED IN MAY 2013

FULL INGREDIENTS

Triisostearin (Skin Conditioning Agent), Hydrogenated Polydecene (Skin Conditioning Agent), Isocetyl Stearate, Mica (Opacifier), Caprylic/Capric Triglyceride (Emollient), Cera Microcristallina (Stabiliser/Emollient), Ethylene/Propylene Copolymer (Film Former), Diisostearyl Malate (Skin-Conditioning Agent), Sorbitan Isostearate (Emulsifier), VP/Hexadecene Copolymer (Film Former), Cera Alba (Emulsifier/Emollient), Prunus Avium Seed Oil (Skin-Conditioning Agent), Sclerocarya Birrea Seed Oil (Skin Conditioning Agent), Stearalkonium Hectorite (Viscosity Modifier), Parfum (Fragrance), Propylene Carbonate (Solvent), Pentaerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinnamate (Antioxidant), Tocopherol (Antioxidant), Tin Oxide (Opacifying Agent), Citronellol (Fragrance Ingredient), Linalool (Fragrance Ingredient), Hydroxycitronellal (Fragrance Ingredient), Alumina (Bulking Agent). [+/- CI 77891 (Colorant), CI 45410 (Colorant), CI 15850 (Colorant), CI 45380 (Colorant), CI 19140 (Colorant), CI 77491 (Colorant), CI 15985 (Colorant), CI 77492 (Colorant), CI 42090 (Colorant), CI 77499 (Colour)].

www.mixedgems.co.uk

How To Use This Product

Apply to lips straight from the bullet or with a Lipstick & Concealer Brush.

Four steps to the perfect pout

1. Prepare for colour by gently exfoliating with Lipscuff

2. Moisturise with hydrating and conditioning Translucent Lip Care

3. Add definition with soft-textured Lip Liner

4. Glide on high-impact Colour Crush™ Lipstick and pop that pout!

When Purchased ONLINE Delivery Information

Option Cost Details

Standard              FREE Standard Delivery when you spend £20*    Standard Delivery £2.99. Simply select ""Standard"" when choosing your shipping option during checkout. Delivery time up to 5 working days from order date.

Express                £4.99 Express Delivery.  Order by 11am on a working day (Monday to Friday) and we will deliver your order within 2 working days. Deliveries to remote locations (including highland or island addresses) can take up to 3 days longer. You can still choose to have your order delivered using our Express service. You will be charged £4.99 for this option.

http://4.bp.blogspot.com/

http://1.bp.blogspot.com/

ALL BODY SHOP LIPSTICKS ARE MADE WITH MARULA OIL THAT HELPS A COMMUNITY:

Our Community Fair Trade marula oil is sourced from the Eudafano Women’s Co-Operative in Namibia, which is helping 1,750 women to earn a fair income. The women involved say the benefits go beyond money, as the project also gives them business management skills, a sense of independence and greater confidence.

http://www.thebodyshop.co.uk/make-up/lips/colour-crush-lipstick.aspx

http://4.bp.blogspot.com/

Campaign research

The Body Shop’s recent campaigns have in included: HIV, Child Sex Trafficking, Domestic Violence, Recycling and protection of endangered species. Protests, petitions, unique products are made and promoted by The Body Shop with a percentage of proceeds going the cause, including using the status and face of popular social icons such as the British Supermodel Lily Cole.

   

www.sweetandbitterblog.com

fitandfabmanila.com

and X Factor's2006 Winner Leona Lewis to promote their social and environmental issues and products.

peachypinksisters.blogspot.com

www.glamourmagazine.co.uk

The body shop also see their staff as important role models ‘our stores are the face of the body shop and our staff are the voice of the brand’’ also involving and encouraging staff to be active their local community with the initial of 6 paid days volunteering per year in the UK and Singapore. 

Competitors. 27/11/13.

I began this task by visiting and photographing Body Shop's competitive stores; luckily I was visiting Amsterdam at the weekend so I was able to document my shopping experience within the French based store Loccitane. I particularly enjoyed their customer service of adding free samples within my gift wrapped products which were wrapped within paper spritzed with their current perfume on offer at the counter.

                                              photograph taken                     by moi.

 I also received a mini hand massage to display how sparkly their shimmer body balm was! I liked the product but my boyfriend pitched in saying you’ll get glitter all over me! Me and the two loccitane sales women laughed and didn’t push me to buy the product, which I liked very much! As I feel many sales people push for sales and just push me out their store without purchasing a single product as they put me off like a pongy smell!  Their approach to customer service I felt was to a high standard, high quality, indulgent, leaving the customer feeling pampered and special. I also did a little research with their relationships with the other companies to promote their product to their target audience, having an overnight kit containing sample products supplied to KLM airlines business class passengers, I thought that was a really clever use of company collaboration.

I also visited another competitor store of The Body Shop: Lush. Prepared with a notepad and a smile and a little white lie (I’m a student studying merchandising and interior design)wink wink, I walked over to my local Hull store. I located a very lovely employee who was very helpful and passionate about the company she worked for! Giving me ample information and history of Lush, here are a few statements she made ‘All employees have an input in merchandise displays’ ‘like a hippy, creative family, shouldn’t cost the earth’ ‘fresh, organic, ingenious, innovative retail’  Lush’s ethics are just as strong as The Body Shop’s own.

 A few key things to remember is: they source their own vanilla absolute, their own sandalwood funded farm, they are passionate members of the palm oil federation, their soaps contains no palm oil, but use rapeseed oil for the soap base, in September 2013 the company invented and introduced their own seaweed glitter (normally made from plastic) within their bath bombs to prevent pollution when the their products enters our seas. They recycle their black pots that contain their products into colourful patterned scarves which are sold in the store which are promoted to be used to gift wrap products with a knotting technique,

                                                                                 

an alternative to your average gift box, which also reminds me of what excited me most of all! Their gift box packaging! It was a great time to go as they had just received they Christmas collection! Inspired by traditional prints of William Morris, the costume worn by Ziggy Stardust and the popping and confetti of party poppers and Christmas crackers! After researching these current competitor designs I can’t wait to explore potential gift box packaging designs for The Body Shop within our project applying what I have found!

     

All photographs of merchandise, store and packaging are taken by moi with permission!

Research: The history of The Body Shop and Products (the client)

‘we may have started with just one small shop in Brighton, but 35 years on The Body Shop has more than 2,600 stores in 66 markets, selling more than 1,200 products. We began with the vision and entrepreneurship of one woman – Anita Roddick'

Reference imagery and text: the body shop international plc printed values report 2011 www.thebodyshop.com/forceforgood/‎

Their values are: Defend Human Rights- Support community fair trade-protect our planet-activate self-esteem.

Recognised by many organisations, some to mention are: RSPCA, Ethical Trading initiative, cruelty free international, humane cosmetics standard.

mkattymae.wordpress.com

They have fair trade products sourced around the world and even have their own registered charity called The Body Shop Foundation, set up in 1990 supporting pioneering frontline organisations that need funding to begin their work.

www.lipglossiping.com

Feedback from Interim

Our tutor and fellow team pointed out a couple of key things to develop and clarify within our plan. One thing that was mentioned was that I should explain my inspiration of tree symbolism within my patterns upon the gift packaging to inform the customer and to show the link it has with the campaign. Good idea! Also we need to make it as safe as possible for our teenage target audience to interact and converse on social networks via our campaign page without cyber bullying activity. We have already been researching this but it really is a serious issue and must be addressed and managed attentively with zero tolerance to such behaviour.